Does every business need a website to be successful? If your business operates on a local level, you can certainly be successful and thriving without a web presence. However, having a website and a web presence elevates your credibility in the eyes of the consumer and provides a great place for potential customers to get an overview of your company. Use it as a branding strategy to elicit strong feelings of consumer confidence.
I am a very big advocate for all businesses having their own website. Ideally, you should have your own, paid domain and hosting, but even a free or inexpensive, well designed website is better than no website. A nice site does not have to cost tens of thousands of dollars, but you do get what you pay for to an extent. Time and money commitment should be taken into account.
Alternately, a company Facebook page is an acceptable alternative. There are many draw backs to a business Facebook page, you can’t customize it like you can a website, you’re very limited in terms of design, and you don’t have any ownership there. It is a good place to communicate with your customers, display photos of your work and provide basic contact information.
You don’t have the money for one and don’t know how to build one? That’s ok! YouTube and Google are such a great resource. I don’t know how to build websites either, but I did manage to put two sites together, to date. Before getting my first website in 2004, I didn’t know where to start, what steps I needed to take; so I sat down at my computer, and figured it out, and you can too, or you can hire someone.
Check out Kafe Digital, Cheryl pretty amazing at web design and marketing http://www.kafedigitalmarketing.com/