Consistency in branding should be a high priority for all businesses. It is important to remember that people do business with people they know, like and trust. Your company logo on all marketing materials and wearables is of course a great way to be visible and remembered. Being consistent in your branding and marketing efforts will result in credibility and recognition.
However, your logo on everything isn’t enough. The core values of your company need to be consistently in the forefront as well. Meet your customers’ expectations to the same high standard, every single time. Deliver the same (great) experience to each customer every single time.
Put your logo on all printed materials as well as apparel and accessories
Be consistent in the colors, fonts, images and tones that you use
Your website, business cards, printed materials should all have the same feel
Ensure a consistent experience for the customer every time